Fauna™

Fauna is a renowned audiovisual production company with offices in Mexico and Argentina.

When creating the visual identity for "Fauna," the aim was to avoid clichés and using animals as representative elements. Instead, the concept of the cinematic frame was explored, which plays a fundamental role in the visual language of film and photography. This framing has a semiotic essence to what we see or don't see. It is where we give significance to the captured piece.

Based on this premise, all the design elements that make up the Fauna™ identity were developed. The logo was constructed by combining and framing various visual elements, with the purpose of creating a unique graphic representation. This approach allows the receiver to have the freedom to interpret and discover for themselves what they truly perceive in the design.

In addition, an exclusive typography was created for Fauna, characterized by angled corners, which complements and reinforces the central idea of the identity. These design decisions reflect Fauna™'s position as the final perspective in their own projects, presenting them from their unique point of view and showing us their way of seeing things.

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