Eduardo Paso Viola

Grupo Berro Identity Compositions

There is a principle of cinema that says that in the edition is where the film is built. At the time in the history of cinema where the edition was born, it was understood that one specific image after another, builds a story. That is to say, an image of a train at full speed, prior to an image of a pedestrian crossing the track, will build us a story of danger and adrenaline, while if we change the image of the pedestrian for a moving landscape, the story changes to one of a journey and contemplation. Under this principle, we started to think about how to express the concepts we wanted to cover in the web, without being literal. How to talk about "Branding and identity" or "Packaging" without necessarily showing projects.

© 2021
Made in and for Grupo Berro

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